Since 1 January 2019, Newell Brands has reorganized its B2B sales in the DACH region, partnering only with PF Concept for the corporate gifting channel with agreed exclusivity in DACH and most parts of Europe from 1 July 2019. 

Roelofarendsveen, 14 March 2019 – Within the B2B Corporate Gifting Channel Newell Brands will hand over the distribution of its fine writing instruments Waterman, Parker and rOtring, exclusively to PF Concept, the leading provider of promotional products and gifts in Europe. Both companies are thus deepening the already existing Europe-wide partnership and expanding it further.

“PF Concept has excellent expertise in B2B sales and decoration. That’s why we are happy to entrust our valuable brands to the market leader in this segment,” says Alberto Hernandez, Director – International Marketing and Sales at Newell.

“We are delighted to be able to exclusively represent the Newell brands Waterman, Parker and rOtring in the DACH region and most of Europe. This partnership strengthens and underlines our position as one of the category leader for writing instruments. We offer the best service to our sales partners with high inventories and express decoration in various options,” Pieter Boonekamp, Senior Vice President Sales & Marketing at PF Concept, sums up.

PF Concept’s wide range of writing instruments offers a compelling selection for every budget. From entry-price level ball pens to luxurious writing instruments and gift sets. The diverse product range of the Waterman, Parker and rOtring brands will be supplemented by attractive new products in 2019 as well. Highlights include Parker’s classic ballpoint pen Jotter, now available in a larger version: The Jotter XL, and the Waterman fashionable Hémisphère collection, characterized by up-to-date colours, metallic effects and beautiful patterns.

For many of these brands, a variety of decorating techniques can be individually selected, including padprint, screenround, laser engraving and screenprint.

About PF Concept International:

PF Concept International B.V. is the leading promotional products supplier to the European market. PF Concept combines the widest product mix in the industry with a range of pan-European services that provide unique value to distributors. PF Concept is the preferred one-stop-shopping solution for more than 10,000 promotional products distributors in more than 60 countries. It is headquartered in Roelofarendsveen, near Amsterdam, the Netherlands, and operates from 9 sales offices throughout Europe.

In its ISO 14001 certified plant PF Logo Express Sp. z o.o. in Poland, PF Concept combines 23,000 m² warehousing facilities with a 20,000 m² production plant. These amenities combine logistics and decoration, enabling pan-European centralisation of services. This means PF Concept is optimally set up as a fast one-stop service provider for every type of customer, from smaller local companies to large-scale enterprises.

Besides being UK’s leading supplier for promotional products, PF Concept UK Ltd is a manufacturer of high-quality drinkware, innovative plastic injection promotional items and paper products. The British Collection of UK-made products is manufactured in Blackpool and Banbury under the name PF Concept UK Operations LTD.

Further information is available at