PPExpo to become PPD LIVE

Following on from the PPExpo 2017, show organisers Customer Focus had planned to rebrand the event as Resellex, a broader conference-led reseller event. However, the event will now become PPD LIVE.

Customer Focus said; “To clarify the format of the show, we are simply adding a way for distributors to engage with End-Users as they do in many other geographical markets. End-User brands will be able to attend the event in a carefully coordinated way, always accompanied by distributor partners.”

PPD LIVE 2018 will continue as a three-day event, to be held at the Ricoh Arena in Coventry from Tuesday 16th to Thursday 18th January 2018.

Customer Focus have said that there will be an additional third day featuring a conference hosting a series of talks from top business leaders, academics, cultural icons, entrepreneurs and marketers from across the world – attracting the biggest and best End-User brands.

These End-Users will either be hosted by their current Distributors or matched with appropriate distributors in a special ‘Brand Lounge’ where key Distributors will be provided with a meeting space to welcome their guests.

The lounge will feature hospitality and every end user will receive gifts worth over £500. End-User attendance will be limited to around 500, each of whom have a budget of at least £50,000 per year.

Customer Focus said that they have a capacity for around 30 Distributors to have a hosting area.

The full PPD LIVE website will be launched Spring 2017