The ASI (Advertising Speciality Institute) have published their Global Advertising Specialties Impressions Study Version 3. The 2012 study was conducted from July through to September of 2012.

ASI’s research team hit the streets and interviewed consumers in 12 cities: New York, Chicago, Miami, Los Angeles, Seattle, Dallas, Philadelphia, London, Paris, Toronto, Vancouver and Montreal. Respondents were asked questions about the promotional products they had received, including how many they had, how they used them, why they kept them, and their impressions of the advertisers that gave them the items.

To view the full findings please click here.

ASI are the largest media, marketing and education organization serving the North American $18.5 billion promotional products industry.  They are also one of the founders PromoAlliance, alongside Sourcing City & PSI

Published on: January 9th, 2013