Promotional merchandise distributor Argon Promotions has signaled its ambitious intent with a re-brand of the company’s brand image, in a bid to re-position themselves in the competitive promotional merchandise market.

2015 is set to be a memorable year for the Leeds-based firm, who is on target to reach its goal of £1 million turnover, up from £750,000 last year. Sporting a catchier, pithy name of ‘Argon Promo’, the promotions firm has seen its image undergo a complete makeover, with a new logo, colour scheme and brand new website, Voted Top 10 Distributor 2014 by members of promotional merchandise trade body, Sourcing City, the promotions firm is no stranger to popularity amongst its suppliers, with a previous Top 10 Distributor of the Year award in 2012.

‘Working with the likes of the UK’s top 20 Universities, SMEs and large blue chip organisations has already enabled the firm to grow an impressive client base and develop a unique positioning in the promotional merchandise market; as a low-cost online distributor that also provides a bespoke, consultative approach’ said Business Manager, Andy Hughes.

“Argon has a great team and a great portfolio of clients, and has grown a great deal particularly in the past 18 months. There are literally thousands of distributors in our sector – which vary between hi-end creative agency-type firms and low-cost, budget online distributors. Our goal is to successfully sit in the middle of the market and continue the progress already made with existing clients, to help attract new customers who are seeking cost-effective promotional marketing solutions but with the benefit of outstanding customer service and consultation. Promotional merchandise is a very ‘emotive’ marketing tool; our products are used by people regularly and are treasured. We want to bring this passion and emotion into our product solutions and client service activities”.

With a strapline of ‘Merchandise made easy’, the firm aims to make merchandise sourcing a simple, easy and hassle-free process. A large part of the re-brand is the launch of the new Argon website, which will act as an online catalogue in addition to adding value to client requirements, with each client getting their own account manager to oversee their project from start to finish, providing ideas and inspiration for client marketing campaigns.

It’s this ‘consultative’ approach that makes Argon stand out from its competitors, where the 6-person team’s combined experience of over 20 years in the promotional merchandise sector means they can effectively source any product from their network of suppliers. Encouraging clients to consider the ‘giving scenario’ in which they will give a promotional product, and what impact they want to have on their target audiences, is key to influencing which type of product is best for their campaign, event or project, and is something that is reflected on their blog, with tips and ideas on promotional marketing to guide and inspire its readers.
Managing Director Darren Cohen added “We’re extremely excited to launch our new image and revamped website. Our aim is to bring new thinking and a new approach to how we satisfy our customers – and create an enticing option for new customers too!”

By rebranding their business, Argon Promo aims to help its clients’ brands to promote themselves by using Argon’s specialist in-house production skills and experience to optimise their marketing budgets and create maximum impact.