One of PSI’s central concerns is to honour and communicate the merits of promotional products. This is why in 2013 once again the search is up for the best campaign incorporating a promotional product in its marketing mix. Presenting concrete examples of best practices, the “PSI – Campaign of the Year” showcases the many and varied functions promotional products can assume within a campaign.

After previous awards produced a very wide variety of different winners, in 2013 the jury again looks forward to promotional products used in an innovative and creative manner. “The PSI – Campaign of the year is awarded to entries that represent the varied range and creativity to be found throughout the industry, which is why we again look forward to this year’s entries with great anticipation,” says PSI Director Michael Freter.

Starting now, promotional products distributors, suppliers as well as advertising agencies and clients who incorporated a promotional product in a campaign can apply. The prize will be awarded to practical examples of a successful combination of promotional products with other tools used in an advertising and PR campaign. Applicants should note that the campaign presented must have been launched between the closing date of the PSI 2011 Show and 01.09.2012. 01.09.2012 is also the deadline for applications.

Nominees and winners will again be supported by various marketing activities and intensive press work on the part of PSI. All campaigns will be publicised in advance to a broad readership on the PSI website and in the PSI Journal. The award presentation ceremony will be held on 09.01.2013 during the trade show. This guarantees a high degree of attention for the participants.

About the PSI – Campaign of the Year
Since 2008, the “PSI – Campaign of the Year” has been awarded during the PSI, the Leading International Trade Show of the Promotional Products Industry. Application is open to promotional products distributors, suppliers as well as advertising agencies and their customers who integrated a promotional product into an advertising campaign. This year, the jury consists of representatives of the specialist magazines PSI Journal, TVP and dedica, Manfred Schl?sser, Stefan Roller-A?falg and Dr. Claus-J?rg Harnisch as well as Hans-Joachim Evers of the GWW, designer Lutz Gathmann, PSI Director Michael Freter and PSI Press Spokesman Dr. Mike Seidensticker.
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