As previously reported in SC News, Andrew Williams has resigned from BIC & is currently working his notice period until Christmas. We now understand that he will be heading up a new promotional pen company in the New Year. The new company will represent a couple of European pen companies as well as importing its own lines from the Far East, with Andrew operating as Managing Director. Nearly all of the pen range will be new to the UK and will have design as the prominent element. The new company is backed by a significant level of funding from Sanjay Mulchand and family, (Also owners of Laltex) which will allow investment in start up infrastructure, stock and marketing activity. The company will be operated from South Wales and will be 100% trade exclusive and fully focused on being supportive to the distributor channel.