PRODUCT NEWS

Rainballs add a playful planting action to festive campaigns – Sow Easy

Victoria Cotter 1 min read November 6th, 2026

Planting does not always have to begin with a seed packet or Seedstick. Sow Easy’s Rainballs give distributors another way to introduce growing into a promotional campaign, using a simple soak-and-scatter action.

The core Rainball Seedboxes contain three colourful Rainballs with wildflower or herb seeds. Recipients soak the Rainballs and scatter them under soil before allowing the growing process to begin.

For Christmas briefs, three seasonal alternatives make the format more visually distinctive.

Snowball Rainball Seedboxes use white Rainballs for a snow-inspired treatment, while Christmas Tree Shape Rainball Seedboxes and Snowman Shape Rainball Seedboxes turn the seeded material itself into recognisable festive forms.

The shaped versions are made from coloured recycled paper and contain wildflower seed.

The compact matchbox format gives distributors plenty of possible applications. Rainballs can form part of event giveaways, hospitality campaigns, seasonal retail promotions, hampers and direct-mail concepts without requiring a large pack.

Branding is carried by a full-colour label across the top and side of the matchbox, leaving the seeded contents to provide the tactile and visual element.

That distinction can make Rainballs useful when the product needs an immediate demonstration. Opening the box and handling the shapes gives the recipient a clear interaction before the planting stage has even begun.

For distributor presentations, a branded visual can help end clients see how the standard or festive version might fit into their own campaign. Samples can also be valuable because the physical seeded shapes are central to the appeal of the product.

Current quantities, lead time and the most suitable Rainball option should be confirmed once the campaign requirements are known.

Explore the range and ask Sow Easy to create a Rainball campaign visual using your client’s chosen shape and branding: https://soweasy.com/corporate-christmas-gifts-giveaways