COMPANY NEWS

Goldstar Strengthens UK Sales Team with Appointment of Max Rutland

Victoria Cotter 2 min read July 3rd, 2026

Goldstar is pleased to announce the appointment of Max Rutland as Field Sales Manager, UK South. In this role, Rutland will work closely with distributors across Southern England, helping to drive business growth and deliver the exceptional service Goldstar® is known for.

DUNDALK, IE – Goldstar® is pleased to announce the appointment of Max Rutland as Field Sales Manager, UK South. In this role, Rutland will work closely with distributors across Southern England, helping to drive business growth and deliver the exceptional service Goldstar® is known for.

He joins Goldstar® with nearly a decade of experience in the promotional products industry, including senior leadership roles focused on customer relationship management and business growth. Throughout his career, he has built strong partnerships and delivered solutions that help businesses succeed. Drawn to Goldstar®’s broad product offering and commitment to responsible innovation, Rutland brings valuable expertise to his new role.

As Field Sales Manager, UK South, Max is responsible for supporting distributors throughout Southern England, providing strategic guidance and hands-on support to help partners grow their businesses and maximise opportunities.

“I am absolutely thrilled to be joining Goldstar®. Reaching my tenth year in promotional merchandise, I wanted my next step to align with both my core values and ambition for growth. Having spent my career working with suppliers that specialise in a single field, I am incredibly excited by the sheer breadth of Goldstar’s product range. They are a true ‘multi-specialist’ expertly dominating multiple key product categories at a massive scale, giving me a fantastic variety of high-quality products to get stuck into! What really seals the deal for me, though, is their commitment to the planet. It is deeply important to me that merchandise is sustainable, and Goldstar® genuinely puts sustainable innovation at the forefront of their strategy, along with the data to back it up! They prove that you can deliver an extensive, diverse product range while focusing on creating a better future for our planet,” said Max.

Annouchka Birch, Country Manager UK, welcomed Max to the team.

“We are delighted to welcome Max Rutland to our UK Sales Team. His proven track record and industry experience make him an excellent addition to Goldstar® as we continue to grow. I am confident he will build strong relationships with distributors across the region and play an important role in driving future success,” said Annouchka.

This move reflects Goldstar®’s ongoing investment in its sales organisation and commitment to providing distributors with localised support, innovative products, and an exceptional customer experience.

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 About Goldstar®    

 

Goldstar® is a global leader in branded merchandise and promotional gifts, offering a wide range of thoughtfully designed products, including writing instruments, stationery, drinkware, and bags. With a renewed focus on simplicity and sustainability, Goldstar® empowers partners and brands to make smarter, more impactful choices. Their innovative products, transparent pricing approach, exceptional decoration solutions, and commitment to better environmental practices make Goldstar® the trusted choice for distributors worldwide.