Prominate UK (Lesmar Ltd) has rebranded as The 1947, adopting a new trading name designed to give the business a clearer market identity and reinforce its strengths and specialist position in branded merchandise.

Founded in 1947, the business has built its reputation on sustainable, durable and carefully designed merchandise that helps brands create meaningful and effective engagement .

That heritage now underpins a modern branded merchandise agency with global reach, strong digital capability and a strategic approach to helping clients build stronger brand connections .

Under the new name, the company will communicate its proposition with greater clarity  while continuing to benefit from its place within the Prominate Group.

The rebrand gives the business a more distinct identity and a stronger platform from which to communicate the craft, care and strategic thinking behind its merchandise offer. It is also intended to sharpen market positioning and support future growth with a clearer, more compelling story for the wider industry.

The move is a trading name change only, with the official company number and VAT registration unchanged. Clients and suppliers will see no disruption to day-to-day contacts, service, billing or payment arrangements.

The launch of The 1947 marks the next phase in the company’s development, combining continuity for existing clients with a sharper proposition for the market. The business said the new identity reflects its ambition to help brands use merchandise more strategically and effectively as it enters its next stage of growth in the sector.

Published on: June 1st, 2026