We’re proud to share that Sanjay Bhalla, CEO of PromoTrade, has been appointed as a Regional Ambassador for the BPMA.

This recognition reflects not only Sanjay’s ongoing dedication to the promotional merchandise industry, but also PromoTrade’s wider commitment to driving excellence, innovation, and collaboration across the sector.

The BPMA’s Regional Ambassador Programme is a key initiative focused on strengthening local communities, increasing engagement across the UK, and supporting the growth and visibility of its members. Ambassadors are selected to represent their regions and play an active role in shaping the future of the promotional merchandise industry.

Sanjay’s appointment is a fantastic achievement and highlights his passion for bringing people together, sharing knowledge, and supporting the continued success of the promotional products community.

We’re excited to see the positive impact he will make in this role both regionally and across the wider industry!

Published on: April 16th, 2026