The Bloom App Blocker Keycard that Calverley exclusively supplies to the promotional products market has just been featured on ABC’s Shark Tank, the US equivalent of Dragons’ Den. The founders successfully secured support from the Sharks, and the prime-time publicity is driving massive interest in the product.

The credit card-sized Bloom helps reduce the excessive amount of time that many of us now spend on our smartphones, helping people to manage their digital wellness and work-life balance. This makes it a great branded gift for clients who want a gift that delivers tangible benefits. Bloom works on both Apple and Android phones.

Calverley’s CEO, Will Ripley, recognised the product’s potential, and the company is now offering custom-branded Bloom to the trade. Client branding is applied by laser engraving, and the products are supplied individually packaged, with the option to add custom-printed sleeves for additional brand messages.

The Bloom App Blocker Keycard is listed on Sourcing City, and Calverley has launched a client-safe website to support trade sales custom-bloom.com

While the minimum order quantity is 25 units, the cost for a typical quantity of 250 units is just £12.24 each, with delivery in 10 business days.

For more information, free client mock-ups and pricing, contact emily.lynham@calverley.com

Published on: April 9th, 2026