We are pleased to announce that Chris Dickinson celebrated the incredible milestone of 25 years with LSi on 19th March. Chris joined the business as a young, relatively inexperienced salesperson and, through his hard work, consistency and a real passion for what we do, chris progressed to Sales Manager and then to Sales Director a role he has held for the past 12 years.

 

Today he leads a team of 10 sales staff and plays a central role in shaping our commercial direction.

Over the years, Chris has been instrumental in delivering sustained sales growth, and his contribution since Covid in particular has been outstanding — helping the business not only recover but move forward with real momentum. He has built strong, trusted relationships across the industry and is well known and respected by suppliers and customers alike throughout the UK.

 

Lloyd Simpson commented – “Chris embodies the values we believe in at LSi — commitment, reliability and long-term partnership. It’s a fantastic achievement and one that reflects both his personal journey and the strength of the relationships he’s built along the way. I’ve had the pleasure of working with chris for a quarter of a century, he’s fun to be around, extremely self motivated, trustworthy and reliable. When I employed Chris 25 years ago – I didn’t realise I needed a right hand man, but I ended up getting one of the very best!”.

 

Congratulations Chris from all the team at LSi.

Published on: March 25th, 2026