Paris (23 June 2025) – The management of the French SOLO (Invest SAS), one of the leading suppliers
of personalisable products in Europe, has announced this week that it has entered into an agreement
allowing for 100% of its shares to be acquired by Platinum Equity. Closing is expected shortly after the
summer. The potential transaction remains subject to the information and consultation processes of the
relevant employee representative bodies as well as customary closing conditions, including regulatory
approvals.

SOLO, founded by Alain Milgrom in 1991 and head officed in Paris, has established over the last few
years a nr 2 position (after the listed New Wave; red) in the European market of personalisable
products. Key driver for this was the 2022 acquisition of the Dutch full-service supplier midocean,
resulting in the first true one-stop-shop solution of hard goods and textiles in the global market of
personalisable products. This acquisition has driven accelerated growth of revenues, acknowledging the
developing consolidation in the still highly fragmented European market and drawing the attention of
private equity in the process. By attracting Platinum Equity as financial sponsor, the funding for the
company’s ambitious growth plan is secured.

Audélia Krief, ceo of the Group and moral architect of the collaboration between Solo and midocean,
explains: “Solo aims to shape the future of personalisation. One that is not only high performing but also
sustainable and designed to meet the challenges of today and anticipate the needs of tomorrow. This
requires a continuous investment in innovation, service and automation that is now made possible
through the financial sponsorship of Platinum Equity.”

Stephen Gibson, coo of Solo and former ceo of midocean, adds to this: “the market of personalisable
products is developing fast with corporates and SMEs gasping for inspiration and efficiency, hence more
value for money. We feel Platinum Equity to be the perfect fit to financially support the company’s
program to fulfil this need through continuous process innovation and automation”.

Platinum Equity Co-President Louis Samson said: “Solo’s strong foundation and entrepreneurial heritage
make it an excellent fit for our hands-on approach to value creation. We have great confidence in the
company’s leadership team and fundamentals. We believe that our M&A resources and operations
capabilities can help the company accelerate its growth and foster new innovative solutions for an
increasingly complex personalized products market.”

“Solo’s integrated model, combining distribution scale and on-demand printing, delivers compelling
advantages in cost, product breadth, inventory availability and speed to Solo and its B2B customers,” said
Malik Vorderwuelbecke, Managing Director at Platinum Equity. “In a highly fragmented market, these
strengths position the company as an attractive platform for organic growth and strategic acquisitions.
We will look to expand geographically and into new product categories.”

Published on: June 24th, 2025