There are just two months to go until Marketing Week Live, taking place on 25th to the 26th of June at Olympia Grand, London.
As an event, Marketing Week Live challenges the traditional show format, breaking down the traditional marketing silos and putting exhibitors in the spotlight to ensure that visitors decide on the right solution for their campaign. As a result of their innovative approach, last year the team behind Marketing Week Live were awarded The Association Event Organisers (AEO) Excellence Award 2013 for Innovation.
Marketing Week Live is the pivotal event of the marketer’s calendar and the Personality Zone (formally known as the Promotional Merchandise Zone) is the promotional merchandise feature of the event.
Marketers know that promotional merchandise is a fantastic way to get their brand values into the hands of customers and prospects, sometimes they just need a little convincing. Exhibitors in the Personality Zone have the opportunity to demonstrate how the right promotional merchandise, successfully integrated into a marketing strategy can significantly increase brand recall and sales.
Why not consider exhibiting in the Personality Zone? Support marketers in realising the potential of promotional products and help them discover innovative and cost-effective solutions to integrate promotional branding in their marketing strategy.
If you haven’t already booked your exhibition space then don’t worry, there is still time, but stands are filling up fast! Distributors, why not partner up with a supplier to share resource and focus on one product category?
Visitors to the 2013 show included V&A, Comic Relief, Volkswagen, Harrods, Revlon, Canon, Monarch Airlines, Rackspace, EDF Energy, YouGov, BBC, Macmillan Cancer Support, La Senza, Argos, EE, Debenhams, Nokia, ASDA and World First to name but a few.
The Director of Design at Starbucks said;
“It feels like a concert. I was at Rihanna two weeks ago – it’s on par!”
The Senior Marketing Communications Manager at Paddy Power commented;
“I went specifically to meet suppliers and get demos and the exhibitors are better than at other shows. The right people were on the stands to answer questions and therefore it was productive in terms of doing business.”
Exhibitors were equally thrilled, with Galpeg Associates commenting;
“Footfall was impressive with high quality buyers looking to seal a deal. We had such a positive response that we’ve already signed on the dotted line for next year. All in all a great show.”
Galpeg Associates
To find out more, please contact Gordon Glenister at the bpma on Gordon@bpma.co.uk or on 020 7631 6963.
Published on: March 11th, 2014
