The Advantage Group made a triumphant return to Sopwell House Hotel and Country Club, St.Albans to celebrate their 17th annual catalogue launch and awards dinner.

A record attendance ensured a fun, lively atmosphere with Group Member of the Year being picked up by Mojo Promotions. Outstanding Branding and Stay Sourced, the Group’s most consistent award winners, collected Highly Commended positions, while Initial Incentives took the position of Commended.

Best Catalogue Cover of the Year went to Face 2 Face and Best Use of Website to Promo Brand.

Special awards were presented to Pinfold Promotions and The Sourcing Team to commemorate their 20 years in business.

On the Supplier side of the Awards, LogoBugs Plus scooped the top prize of Group Supplier of the Year, with Mid Ocean Brands and Impression Europe being recognised as Highly Commended.

Desk Top Ideas won the position of Commended.

Day two of the event saw the new Advantage catalogue launched to much acclaim, with many Members calling it their best yet, a point not lost on Director, Lawrence Angelow:  ‘’To receive such

great feedback is hugely gratifying, and it’s good to know that after 17 catalogues we are still setting such high standards. The switch to uncoated paper this year has given the catalogue a truly luxurious feel ’’

The Members meeting also featured a post Brexit discussion with five leading suppliers invited in to join the debate, a topic that all agreed could not be ignored.

A very busy Product Showcase followed the meeting, with over 40 key suppliers exhibiting their ranges to a full house.

Such was the success of the event, next year’s dates have already been confirmed the same venue!