Sourcing City Announce Strategic Alliance with ASI

Sourcing City today announced it has formed a strategic alliance with the Advertising Specialty Institute (ASI), the largest media, marketing and education organization serving the $18.4 billion promotional products industry in North America.

The two companies will work closely together to identify and introduce best practices and market development concepts benefiting the UK and USA markets.

Sourcing City and ASI created a three year multi-point strategic plan, with various elements to be rolled out over the next year.

To start, supplier members will be able to exhibit at both ASI and Sourcing City trade shows. In addition, a UK representative will soon begin serving on ASI’s Supplier Global Resource advisory board. And ASI magazines such as Counselor and Advantages will now also publish stories featuring prominent UK suppliers and distributors.

“We are very excited to be involved with ASI on such a close level,” said Alistair Mylchreest, CEO of Sourcing City. “In particular, we want to help professional distributors and suppliers grow their per capita spend in the UK market, and we are certain joining forces with a US-based powerhouse like ASI is one great way to accomplish that.”

“ASI is delighted to align with Sourcing City, and we believe we can help members on both sides of the pond form lasting, mutually beneficial relationships,” said Timothy Andrews, president and chief executive officer of ASI. “We benefited greatly from being invited to the Sourcing City Marketplace event and look forward to fostering an even greater understanding of customer relations and the needs of distributor partners in both regions.”

Sourcing City and ASI will announce further developments as the strategic alliance and joint projects develop.

To find out more please contact Alistair on 0844 504 5000 | am@sourcingcity.co.uk

About ASI

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 27,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

www.asicentral.com

About Sourcing City

Sourcing City is the market leader in the provision of specialist online digital and mobile trade services and networking trade events to the UK promotional merchandise industry. Founded in November 2002, Sourcing City has continually created and launched unique online and mobile services and trade events which had never been seen before in the UK promotional merchandise industry. The company now has a portfolio of market-leading and established brands to support distributors and to promote supplier products.

www.sourcingcity.co.uk