The LeClasp Keyholder (key Organiser) is a consistent seller in the promotional market.

The LeClasp design was launched 25 years ago and has estimated sales of over 10,000,000 worldwide. Robert Hicks of RHR Select Ltd was involved in the marketing development of the brand when then working for LeClasp Ltd which was part of the JEB Group of companies.    

RHR Select Ltd was formed in 2000 and took over European Sales Distribution of LeClasp. Still sold throughout Europe, LeClasp has particularly strong sales in Scandinavia.

Looking back it is quite an incredible story because to many it is still seen as a new product. The design and function is timeless. Quite simply it allows for the attachment and removing of keys with ease. Made from brass it is VERY long lasting so giving great value in any promotion. Always supplied with 4 split rings it allows for grouping of car keys from house keys etc. Through those 25 years LeClasp has been plated to suit fashion and the current top seller is the satin chrome finish.

Users of the LeClasp have included all sizes of company for a multitude of reasons. Some of the most notable have been,

•    Jaguar for the launch of the ‘S’ Type.
•    HRH The Queen to commemorate her 40th anniversary
•    BBC TV various programmes including BBC News
•    Ryder Cup – European Team.
•    Greenwich to commemorate the NEW Millennium
•    Most major CAR brands including BMW – Mercedes – Rolls Royce – Bentley – Vauxhall
•    Ford used it when they were major sponsors of the Champions League
•    Stanley Gibbons used it with fine reproduction of the Penny Black.
•    Part of the Official White House merchandise.
•    Used as official Concorde Merchandise
•    RNLI
•    Became the TOP selling keyring in Harrods.

The popularity of LeClasp shows no sign of ending and to help celebrate LeClasp’s 25th birthday RHR Select Ltd are offering FREE origination and FREE delivery within the UK.

LeClasp is available from just 50 units with prices dependant upon volume and plated finish.

For more information contact : Robert Hicks

Published on: March 28th, 2014