Eppa, the German associations of the promotional products industry and PSI share the view that promotional products must be better positioned.

There is agreement that, in order to achieve this, further initiatives emphasising the potential and the advertising effectiveness of promotional products are required. In this context further market research must be initiated in order to obtain additional reliable data and findings.

Following an intensive exchange between the associations of the promotional products industry and PSI, a consensus was also reached that the leading trade show of the promotional products industry in January does not offer a suitable platform for the intended market research and that the visitor structure of the January event should remain unchanged.

The intention is to devise suitable tools and platforms together in which end customers will also participate in order to achieve due significance and appreciation of promotional products.

Published on: August 2nd, 2012