For the first time ever, some 50 exhibitors will come together in the PSI FIRST Club at PSI 2014 in order to leverage the trade fair specifically for the launch of their new products. It’s a way for visitors to experience quite a range of premieres, since the products must not be shown anywhere else beforehand, not even at in-house events. In return, PSI will support manufacturers with a comprehensive marketing package and make them the focus of attention at the trade fair.

The objective is offering a concentrated platform for the sector to showcase essential innovations all in one place at the start of the promotional product year.

Full press release and more about PSI First: www.psi-messe.com