Alex Salmond, David Cameron and Alistair Darling were just some of the MPs sent the perfect promotional product to help confirm their support for the YES and NO Scottish referendum campaign. In addition over 50 Scottish MPs and a wide selection of journalists – across print, online and TV – were sent the ‘referendum voting highlighter’ by organisers of Promotional Products Week (PPW).

The double-sided highlighter is in red for the UK and NO, and blue for Scotland and YES, and was created by PPW to gauge public interest in the referendum and show which way people plan to cast their vote.

The power and popularity of the pen was shown in research commissioned in 2013 by the British Promotional Merchandise Association (BPMA) which revealed that pens and highlighters are the product most often purchased by marketers to carry an advertising message.

New research about what business people keep on their desks will be revealed on the 15th September by the organisers of Promotional Products Week.

Promotional Products Week takes place during the 15th – 19th September.

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Published on: September 9th, 2014