Pro-Ad’s 2015 Promotional Merchandise Showcase took place on the 12th of March at the Newcastle United Football Stadium. The show attracted more than 100 visitors including prestigious local businesses and companies from across the country. Customers and prospects travelled to the North East to visit the Showcase in order to see touch and feel the latest and most innovative promotional products from as far afield as Scotland, London and the Midlands.

Over 30 stands from prestigious suppliers like A.T. Cross, The Outdoors Company and I.T. products company Desktop Ideas featured a great selection of the latest merchandise and workwear. The quality and variety of the products impressed the visitors who placed over 300 enquiries on the day. According to one of the visitors, “the show was even better than expected and it was great to be able to see some of the catalogue items we’d only seen on paper previously. It was also good to be able to meet the team and put faces to names. I believe it was wholly worthwhile and we’d be keen to attend in the future”.

All suppliers were really satisfied with the choice of venue, which offered great access and nice space and lighting which contributed to the optimal presentation of their products.

Many surprises kept the visitors entertained during the show, including a delicious “Jelly Bean Factory” where visitors filled large tubes with their favourite flavours of Jelly Beans. A beautician was offering relaxing hand and shoulders massage for those visitors that needed a bit of TLC.

One of the show’s highlights was Don Henshall’s talk on leadership and building a brand. Don impressed the visitors with his successful career in the world of business. He shared stories about his experience in working for Procter and Gamble, Diesel, Krispy Kreme and as well as his current role as CEO in Farrow and Ball and shared inspiring tips on what makes a great leader.

MD Carlo Nardini said “This year we managed to combine a lovely venue for our show, some of the most prestigious suppliers in our industry and an excellent calibre of visitors which made our event a great success. Experiencing our visitors’ satisfaction was a great reward for the team and we are very excited to have been able to inspire them with new, creative ideas. We are also delighted to have had the pleasure of Don Henshall as a keynote speaker at our Showcase.”

Published on: April 16th, 2015