Morpeth, 5th December 2011: Pro Ad is delighted to have had the chance to support SSE’s call centre initiative for the BBC Children in Need organisation. The company offered 400 Pudsey lanyards free of charge for the SSE employees who attended the BBC Children in Need Appeal Show the night of the 18th of November. The lanyard donation meant that none of the funds were required for the merchandise. The SSE employees offered their services by taking calls at the event’s call centre and tool the second highest amount of donations behind the BT Tower.

 Pro Ad takes great pride in contributing to such an important cause. Pro Ad’s managing director, Carlo Nardini, commented: “We are delighted that we had the opportunity to help the efforts of such a significant organization such as BBC Children in Need and we are very pleased with the great results of the Appeal Show”. Commercial director, Loren Nardini added: “Pro Ad is committed to a social responsibility plan focused on actively contributing to the society. We are hoping for more chances in the future to support initiatives such as BBC Children in Need”.

For more information please contact: Eleni Tsoumpeli at eleni@proad.co.uk or at +44 (0) 1670 5189 25  

ABOUT BBC CHILDREN IN NEED BBC

Children in Need is BBC’s UK corporate charity is the 2nd best charity brand in the UK. The (organisation) provides grants to projects in the UK which focus on children and young people who are disadvantaged. It is currently the largest dedicated grant maker for small and large organisations working with children/young people and its goal is to empower them and expand their life choices.

The BBC Children in Need Appeal show takes place once a year in November. The Appeal show is a whole evening of entertainment on BBC One with celebrities singing, dancing, and doing all sorts of activities to help raise money.