PSI exhibitors could feel the new dynamism pervading the market.

Thomas Hertranft, the Managing Director of Lediberg GmbH, emphasised that “we reached many prospects who had not previously been among our customers and were able not just to reach customers in other European countries but also establish new contacts in the Arab and African world.”

No matter where they hailed from, be it the Baltic States, Scandinavia, Western and Eastern Europe or overseas: More than half of PSI visitors came from abroad again, a tenth of those from overseas. The share of international visitors who came to D?sseldorf for the first time or who returned after taking a break from the trade fair was a remarkably high one third in each group. “This partially results from the enhanced international marketing activities we engaged in collaboratively with our partners ASI and Sourcing City in the PromoAlliance,” says Michael Freter. Exhibitors handed out high marks for the strong international customer presence: More than 88% of the companies rated the trade fair as “very good,” “good,” or “very satisfactory.”