Impression Europe Limited is pleased to announce that their Dutch supplier, Giving Europe BV, has acquired Mid Ocean Brands BV.

Who?

This takeover by the shareholders of Giving Europe and the current management of Mid Ocean Brands has been agreed by the previous investors group Avedon Capital Partners and ABN AMRO.

Why?
The new investors group is aware of the challenges in the market. But they are convinced that everybody will benefit by such a large player in the market being safeguarded. Eventually this takeover will lead to a stronger purchasing position for both companies and they  will also benefit from each other’s expertise and experience.

For you our valued customer, nothing will change.
Mid Ocean Brands and Giving Europe will remain independent and operate under their own brands. Giving Europe will stay focused on stock positions and co-operation with all their customers. They are confident in their current distribution model and will continue to support their distributor partners 100%!