Deutsche Messe AG and Reed Exhibitions Deutschland GmbH (PSI) have announced that they are to jointly hold a promotional products trade exhibition.

The existing Promotional World is to be renamed PSI Promotional World and will be held in Hannover from 2014 onwards.

PSI Promotional World will be a three day end-user show in the evenly numbered years, it will run parallel with either the Hannover Trade Fair or CeBIT when it takes place.

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