In a (marketing) world that becomes more digital all the time, the communications with customers often become fleeting and less tangible. However, trade visitors, who attend the HAPTICA® live ’17 in Bonn/Germany will experience that marketing can also be sensual and concrete: On March 22, 2017 the “Experience of Haptic Advertising” at the World Conference Center Bonn will present marketing tools that are impossible not to feel and that convey long-lasting advertising messages to the target group.

At the HAPTICA® live, professionals from the marketing, sales and purchasing departments, advertising agencies and the promotional products trade will learn how give-aways, event items, mailing boosters, onpacks, premiums and merchandise provide tangible assistance in impressing the target groups and winning over their loyalty long-term. All product groups are represented – from classics such as writing instruments in all colours and executions, calendars, power banks, mugs, bags and T-shirts, to special interest products such as branded beer barrels or personalised travel guides, through to trends from the digital gaming world such as VR goggles or webcam covers. In addition to specialists who offer exceptional niche items, full-range stockists and start-ups, the approx. 140 exhibitors also include renowned brands such as Faber-Castell, Ravensburger, Samsonite, Steiff, Victorinox and Villeroy & Boch, all of whom will provide inspiration as to how marketing campaigns with haptic advertising aspects can be successful.
Ideas on the how to implement such campaigns are also communicated: Among others, marketing professionals from Bertelsmann, the Deutsche Bahn and the magazine Yps will be reporting about their practical experiences in a lecture program (in German language),   furthermore gripping case studies on e.g. Amnesty International, Heineken, Mercedes Benz and Reporters sans Frontières will be presented.

The HAPTICA® live ‘17 opens its doors from 9.30 a.m. to 6.00 p.m. at the World Conference Center Bonn on March 22, 2017. Participation is free of charge, whereby it is necessary to pre-register at: www.haptica-live.de/anmeldung.

The HAPTICA® live is organised by the German publishing company, WA Media, publishers of the trade magazines eppi magazine, HAPTICA®, Promotion Products and Werbeartikel Nachrichten as well as organisers of the Promotional Gift Award.

Published on: December 6th, 2016