The mobile traffic to the IGO-POST website increased significantly last year. This has given rise to the development of a mobile website.

Google Analytics displayed a tremendous increase in mobile traffic. In the first half of 2013, mobile traffic represented 5% of the total visits and in the first half of 2014 this increased to almost 11%. You cannot ignore an increase of 106%. IGO-POST therefore immediately started with the development of a mobile site.

IGO-POST realise mobile visitors have different needs, wishes and expectations: they want to be inspired and need easy filter and search functionality.

They have chosen not to integrate the order process into the mobile website, because of the need to upload a company logo, and most mobile visitors will not have an EPS version of  this on their phone. The price, including one colour imprint, is however clearly displayed within the mobile site. Mobile visitors will be able to order a catalogue, browse the product range, request a sample or get in contact with their sales team by email or phone.

IGO-POST is an international organisation and launched their mobile website simultaneously in 12 countries. They are one of the first business gift suppliers to offer mobile visitors an optimal online experience.

You can visit their mobile website at m.igopost.co.uk

 

Published on: August 12th, 2014