Anyone watching TV recently may have been surprised to see TV Adverts by Sheffield based professional distributor, Ideas by Net.

We understand that the TV campaign is supported by other large media advertising.  The whole concept looks very professional and it is exciting to see such a major distributor investing to grow their business.

We would hope that they gain a significant return for the obvious time and effort that has gone into this innovation creative work.  Interestingly, anyone actively promoting promotional merchandise may also create spin off benefits for other distributors across the UK.  If so, you may owe them a pint!  

At the recent Purple Club Supplier Summit, (minutes of which will be published shortly), a strong view was expressed that the BPMA should be undertaking ‘The promotion of promotional merchandise to end users’ and should have ‘The growth of market’ as a key core objective.