High Profile, the UK’s leading manufacturer of standard and bespoke made plastic promotional products, donated specially designed sports bottles for a local boy’s Dragon 500 charity 4-day cycle ride between 23rd and 26th June 2011, which raised a total of ?24,459.82 for the UK’S leading children’s cancer charity, CLIC Sargent.   

The Dragon 500 team was set up by Mark and Donna Boyles, parents to Oliver who was diagnosed with a brain tumour in August 2010 at the age of 6.  Oliver has endured various operations and months of intensive chemotherapy and radiotherapy, which ended in April 2011.   

CLIC Sargent has been with the Boyles through every step of Oliver’s treatment from supplying specialist nurses to their home to helping with post-treatment.  Now he is recovering, Dragon 500’s aim is to raise the profile of CLIC Sargent and donations for the charity in order to help other families in similar positions.   

Oliver and the 18 riders started the challenge in their small village in Epwell, Oxfordshire and travelled to South Wales, tackling big climbs, busy roads, wind, rain and sunshine, before making their way back and visiting the John Radcliffe Hospital in Oxford.  High Profile was one of the many sponsors of this good cause and donated specially designed Dragon 500 sports bottles for the 4-day cycle.  

Richard Wood, Managing Director of High Profile, who met Oliver, commented: “At High Profile we always try to get involved with charitable causes and as soon as we heard about Oliver’s story we knew that we wanted to support Dragon 500 in the best way that we could.  Our sports bottles, personalised with the event name, were a perfect solution to keep the cyclists refreshed, as well as an excellent way to promote the charity.”