HIGH PROFILE LAUNCHES LATEST MYKIT FOR GOVERNMENT LED ‘LOVE FOOD HATE WASTE’ CAMPAIGN

High Profile, the UK’s leading manufacturer of standard and bespoke made plastic promotional products, has launched the latest edition to its innovative and highly popular MyKit range – Love Food Hate Waste – which is part of the government led initiative to eliminate food wastage.

The Love Food Hate Waste MyKit contains a selection of carefully considered products each placed to help minimise food wastage including  – 1 x Can Lid, 1 x 12cm Bag Clip, 1 x Tube Squeezer,  1 x Measuring Scoop Set and 1 Bowl Scraper/Spagheti Measurer.

Richard Wood, Managing Director of High Profile, commented: “Over the years we have worked closely with the Government driven Love Food Hate Waste campaign to help reduce the amount of food being wasted in British households.

“In fact, 15 million tons of food is being thrown away each year – with almost half coming from homes – which is a phenomenal waste of food, money and resources. However, food wastage can be significantly reduced with the use of some innovative gadgets, utensils and appliances that are all contained in the new MyKit. In addition, because of its compact and handy size the Love Food Hate Waste MyKit can also be carried in a bag whilst out and about too to ensure food is never wasted again.

“There are plans in the pipeline to launch new variations of the MyKit range over the coming months. We now have 35 MyKits within our portfolio of products including Camping, Bike Repair, Travellers First Aid and Bee Plasters.”

The MyKit range is one of the most versatile and popular ranges within High Profile’s portfolio of products and is continually being adapted. In addition the company also offers a bespoke MyKit service where customers can handpick essential items for an individualised and unique offering.

Published on: April 2nd, 2013