Event manufactures over 40,000 finger lights given away by Coke, as well as creating a range of commercial fashionable merchandise on sale at the ball at the O2.

Jeremy Goldsmith of Event Merchandising, “the giveaway lights were a fantastic addition to the show and enhanced the show. Lady GAGA, Jessie J, Katy Perry, Rudimental and many more all wanted the crowd to keep waving the lights throughout the night”

Flashing lights in action.

Lady GaGa performance.

Rudimental performance.