Following Sourcing City’s article of 28/10/10 on No More Pharmaceutical Promotional Gifts. Andrew Hill from Senator commented “Yesterday’s announcement came as no surprise to those of us who have been supplying promotional products to customers who work with pharmaceutical clients.
It has, regrettably, been ‘on the cards’ since 2008, and has been an established ‘no go’ area in the U.S.for a similar amount of time….


However, as with most things which are cut off from us, it is no less galling when we know that the ruling is not based on the effectiveness of the medium from an advertising perspective, but on a skewed perception of promotional products per se. The pharma’ industry as a whole is an excellent case study for the strength of promotional products within the marketing mix and, even as this announcement is made, many distributors are experiencing a ‘spike’ in orders as end users attempt to ‘beat the ban’.

Frankly, it is highly unlikely that banning advertising products will ‘increase transparency and trust’ within the healthcare sector in real terms, and we hope that the BPMA will continue its fight to get this ruling overturned. Meanwhile, customers are very welcome to call me for solutions of a more practical and immediate nature, both for the near-future and the longer term…”

Click the more info button to read the APPI article following their vote in favour of the amendments.

Published on: November 3rd, 2010