Following the success of the first ever independent national survey into the power of promotional merchandise, the BPMA are pleased to announce that 2 research projects are being commissioned for 2012. The findings from the first research projects will be released in time for the Promotional Merchandise Show at the Marketing Week Live exhibition in June later this year.

The qualitative research project will be focused on the buyers & specifiers of promotional items and not receivers like the previous research project.

Stephen Barker comments “Undertaking detailed research into what buyers and specifiers of promotional products are looking for, and what motivates and influences their decisions means that the industry can better provide and respond to their needs.  The findings from this research project will assist in the bpma’s commitment to drive the industry forward”
For more Information on the forthcoming research projects will be circulated to the membership shortly.

To download the previous 2011 research please visit the bpma website

Published on: April 16th, 2012