50% of show floor for August 12 expo in Dallas already sold out

TREVOSE, PA ? February 27, 2013 ? The Advertising Specialty Institute? (ASI) today announced its new Promotions Southwest expo, taking place August 12 at the Irving Convention Center, has already sold out of 50% of the show floor.

Promotions Southwest has created a big buzz in the industry with suppliers and multi-line reps quickly reserving their booth space, featuring products from Hit Promotional Products, The Identity Group, LarLu, Numo, SanMar, Sweda and Tranter Graphics.

“We listened to key members in the Southwest and timed and scaled the event in response to their specific wants and needs,” said Karen DiTomasso, Vice President of Sales for The ASI Show. “Promotions Southwest will feature a full-day schedule that’s on track to attract 1,000 distributors and 250 suppliers and multi-line reps. We are even reaching out to the Irving Convention Center to see if we can add additional booth space to the show floor should we need to.”

“We expect Promotions Southwest to quickly become a go-to industry event,” said Lorenz Hassenstein, Vice President and General Manager of The ASI Show. “The response has been incredibly strong, with new space reservations coming in daily and one prominent supplier already planning an on-site factory tour for our attendees. Distributors will definitely find exactly what they need to charge up year-end sales.”

Pricing for suppliers is competitive. A 10’x10′ booth space includes pipe, drape, ID sign, 8′ table, chair, carpet and freight to the Advantages Roadshow. “Market leaders want a fair, focused and cost-effective replacement to the MAPPS expo that will allow the local marketplace to thrive – and we’re ready to deliver,” said Hassenstein.

Distributors can take advantage of a full-day program that includes best-in-class education from 8-9:30 a.m., followed by exhibits from 9:30 a.m.-3:30 p.m. Hosted by The ASI Show, attendees will benefit from a high-caliber event that will deliver leading suppliers and multi-line reps, while giving them the opportunity to connect with other regional distributors.

The Irving Convention Center is conveniently located adjacent to the DFW International Airport. A stunning facility featuring a unique building design with a state-of-the-art architectural structure, the center is easily accessible by plane, train (DART Rail) or car, and offers ample parking, great food service and easy freight access for exhibitors.

If you are interested in exhibiting at Promotions Southwest on August 12, contact Karen DiTomasso, Vice President of Sales, at kditomasso@asicentral.com or at 215-953-3768.

All distributors are invited to attend for free and can register online at www.promotionssouthwest.com.