Sourcing City Marketplace today announced that Timothy M. Andrews, president and chief executive officer of the Advertising Specialty Institute (ASI), will be the guest of honour at the Sourcing City Marketplace on 27th and 28th September.

Andrews will speak during the Sourcing City Marketplace Networking Evening, and will also address invited guest distributors on the topic of ‘The Key factors of the USA Distributor Market’ in the Seminar Theatre on day two.

Andrews has nearly 30 years of experience in advertising, marketing, information services, publishing and media. He joined ASI as president in 2003 and since then has helped drive the success of its members by leveraging technological advancements, utilizing video, radio, online social marketing and networking and virtual trade shows, and further implementing multiplatform Web services. The industry itself has experienced strong sales and growth for five consecutive quarters.

Alistair Mylchreest, CEO of Sourcing City, said: “We are delighted to have Tim join us, as we believe our guests will find his insight into the U.S. market of great value to their own business.”

Sourcing City Marketplace is an invitation only event for large distributors and will take place at FIVE in Farnborough, a new 3000sqm event venue within the home of the Farnborough Air Show, with excellent transport links.