Understanding your market is critical for your planning and we hope the research below by Sourcing City will be of use to you.

As the promotional merchandise industry continues to recover it is clear that larger distributors continue to increase their market share. 53.8% of the entire market spend (£450m) is done by only 135 distributors. There are 1099 small distributors who between them share only 10.5% of the market spend.

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Distributors with a turnover in excess of £1m continue to grow their share of the market. Since 2007 the market share of £1m+ distributors has increased from 40.7% to 53.8%.

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You may find it surprising that Southern based distributors account for 52% of the entire UK & Ireland Market Spend (£435m). This relatively small geographic region has over 800 distributor companies and they have the highest Average Company Size at £544k.

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Future Reports Exclusive to Purple Club Members
A full report on the Promotional Merchandise industry is currently being compiled for launch in early July. All future Market Analysis from Sourcing City will now be Exclusive to Purple Club Members.

Find out more about joining the Purple Club: click here or call Jason on 0844 504 5000